CAUSAL FACTORS FOR THE WILLINGNESS TO PURCHASE GM PRODUCTS: A PATH ANALYSIS
Genetically modified products have been adopted at an extraordinary rate over the past decade, and this proliferation of transgenic science continues to arouse apprehension among many consumers around the globe. Hence, public policy regarding GM product apt to reflect consumer sentiments with strict regulation, tend to have constituents that are against the selection of such merchandise. The study was conducted to facilitate in solving this issue, evaluation on the consumers' awareness, ethnocentrism, acceptability and their willingness to purchase GM products has been proposed. The study used the adapted instruments from different respective articles and analyzed the path connected to the willingness to purchase GMO. The 300 respondents of the study were randomly chosen from the current list of families that was obtained from the Community Based Monitoring System. Based on the result, the calculation of reproduced correlation through path decompositions and subsequent comparison to the empirical correlation indicated that the path model fits the empirical data. The identified factors significantly influenced the willingness to purchase GM Products. Therefore, consumers awareness, consumers ethnocentrism, consumers acceptability of GM Products have become vital factors on how thriving the market for GM foods will be in the forthcoming. Thus, it is recommended that policy-making bodies may consider the result of this study when implementing programs for GM products.
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